8.31.2014

Ben & Jerry's preparing for shrinkage?

We have long noted the tendency of packaged goods sellers to shrink packages in order to hide inflation.

Our friend Negocios Loucos points us to another possible instance.

When Haagen-Dazs shrunk their "pints" to 14 ounces a few years ago thanks to food cost inflation, Ben & Jerry's responded by labeling their ice cream "Still a Pint!"



... until now. A package recently purchased in the Northeast:

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