4.25.2008

Whole Paycheck - BEER

Now call me a softy for foods and drink that are different and exotic; I like Whole Foods. It's really close to my house and I love the bread, cheese and meat selection (this is Negocios here not WC). And I love their exotic beer collection. I love trying different beers.

So I just returned from there with a hearty IPA from Petaluma and my god, what has happened to the price of beer? Anchor Steam for $9.99 a six pack!?!? (Which ends up being be $11.00 because of the bottle tax, sales tax, and we're an incompetent government tax). The brewery is 24 miles away and they are charging that!?! I saw one six pack for $14.00 and I would say the majority of them were at $9.99.

I realize how trite this sounds in light of the world food shortages that are happening. My point in mentioning this is Whole Foods might a juicy short opportunity. My family has already stopped shopping there unless there is a dire need for the malted beverage or cheese from Eindhoven. But what happens when 10% of the population is without a job and inflation is pricing a six pack at $15.00; who's going to be going to Whole Foods? Something tells me Cambridge, Mass won't have all 3 of their stores by this time next year.

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Happy Super Tuesday!