WC Varones

Don't lend your hand to raise no flag atop no ship of fools

Zimbabwe Ben comes for your liquor

We've pointed out the package shrinkery trick that food sellers have used to hide price inflation, but this is ridiculous.

Maker's Mark watering down its bourbon by 6.7%.

That's amazing for a premium brand like Maker's Mark to feel the need to reduce quality.  They must believe consumers have hit their limit on what they can pay for a bottle of bourbon, so price increases are out of the question.  Meanwhile, grain, energy, and labor inputs aren't getting any cheaper.

May Zimbabwe Ben be forever remembered as the face of New Maker's Mark just as Bill Cosby was the face of New Coke.




UPDATE: Maker's Mark backtracks faster than New Coke.

0 comments:

Related Posts Plugin for WordPress, Blogger...

Contact Us

e-mail: wcvarones *at* yahoo *dot* com

Blog Archive