"Our goal is to essentially broaden the pie that watches business news," said Kevin Magee, the Fox News executive in charge of the new business channel, which will be beamed into 34 million homes in the U.S. at first.If CNBC is too complicated for you, maybe business isn't your thing. Take up gardening. And don't we already have garbage like "Flip this House" on the other cable channels?
Magee wouldn't divulge programming details except to say it will focus on de-mystifying the financial world and attracting the average investor who may be put off by the way business news is presented.
Viewers are likely to see shows on saving for retirement or buying a house.
CNBC for morons
Fox to launch business channel:
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