WSJ - morons writing headlines = ???

On today's page C1:

Retail Value - 'Lampert Premium' = Sears's Stock?

At its current price, Sears carries a significant premium to the value of its underlying retail business, [analysts] say. Sears trades at about 18 times projected per-share earnings for the next 12 months, richer than rivals J.C. Penney Co., which has a price/earnings ratio of almost 14, and Wal-Mart Stores Inc.'s multiple of about 15, according to Thomson Financial.

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