Walmart is raising eyebrows after cutting the price of a black Barbie doll to nearly half of that of the doll's white counterpart at one store and possibly others.
Famous 1940s test used dolls and kids to gain insight into race perspectives.
A photo first posted to the humor Web site FunnyJunk.com and later to the Latino Web site Guanabee.com shows packages of Mattel's Ballerina Barbie and Ballerina Teresa dolls hanging side by side at an unidentified store. The Teresa dolls, which feature brown skin and dark hair, are marked as being on sale at $3.00. The Barbies to the right of the Teresa dolls, meanwhile, retain their original price of $5.93. The dolls look identical aside from their color.
Editors at Guanabee.com said the person responsible for the photo told the Web site that it was taken at a Louisiana Walmart store. The person did not return e-mails from ABCNews.com.
A Walmart spokeswoman, who could not verify the exact store shown in the photo, said that the price change on the Teresa doll was part of the chain's efforts to clear shelf space for its new spring inventory.
Posted by | 3.10.2010 at 3:49 PM