We've had some great topical Halloween costumes in our day, including Marv Albert and Dick Cheney. In 2007 there was Larry Craig.
Timing is as important as newsworthiness. You've got to catch the hot story of October. And the more lurid, the better.
What is it this year? Heidi DeJong Barsuglia? Teabaggers? Most un-serene Serena Williams?
UPDATE: We have a new winner. It's Barack Obama wearing the Nobel Prize around his neck, with the WBC Heavyweight championship belt around his waist, the PGA Masters green jacket on, and carrying the Heisman trophy.
UPDATE: Winner! Balloon boy!