A 30-second commercial at the Super Bowl: $3 million.
Getting millions of dollars worth of publicity by getting your ad banned: Priceless.
And the cinematography is pretty good too.
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Body Count goes to Vegas! Ernest Scherer III was a Vegas loser who fancied himself a professional poker player. Doesn't that photo tell ... -
UPDATE: Edited to remove the guy's name. I hope nobody harasses him or his employer. He was good-natured and his sign was innocuous a...
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